"THE RELATIONSHIP BETWEEN SOCIAL MEDIA AND PR"
The relationship between the news media and the Public Relations industry is a complex and increasingly symbiotic one. The media is the central vehicle for much of the PR industry's messages. reason is because Public Relations Practitioners want to place their stories in the news or other publications and programmes. Without being able to do this, PR would lose one of its main avenues for communication with the public.
The PR agencies aim is to build ongoing relationships with journalists and media sources. The more and better relationships they can build, the more influence they can exert on the media., and that was a brief you should know under the practise of PR. With every little, now PRPs are able to communicate much at a cheaper and valued price when using social media.
APPLICABLE WAYS IN WHICH THE SOCIAL MEDIA ARE HELPFUL IN PR:- Community sharing – People are able to posts and comments on each other, they also share file, and community interest.
- Multimedia – Blogs, Podcasts, Video, Photos, Forums, Internet messaging, and Texting helps the flow of communication.
- Immediate. It takes less and less time for one to publish on social media. With a service like Twitter or Internet messaging, it is a matter of seconds
- Collapsed geographically, or death of distance: There is no distance in social media.
- Social media incorporate old and new Internet technologies. The World Wide Web is more than 20 years old at the time of writing, and the Internet is more than 50 years old. Social media incorporate all of technologies
